The story of Ron Centenario from Costa Rica began in 1985. Originally named after a famous racehorse, the first rum, Añejo Especial 7, was created in San José. Under the guidance of Master Blender Doña Susana Masis, many more exceptional rums followed in the years to come.
Ron Centenario is “Aged by Nature.” Surrounded by the Pacific and the Caribbean, Costa Rica’s diverse microclimates create unique weather conditions. Despite having a population of just under 5 million, the country is home to an astonishing 5% of the world’s biodiversity. Preserving this natural beauty is a deep passion for Costa Rica’s people, which is why more than a quarter of the entire country is designated as a protected natural reserve. Costa Rica is not only considered one of the most beautiful countries in the world but also one of the most progressive in Latin America.
Nearly 100% of the energy needed is derived from renewable sources. In 1948, to enable more investments in education and healthcare programs, the country completely abolished its military. The people of Costa Rica are very proud of their peaceful nature. Unlike many other countries in the region, Costa Rica has enjoyed a stable democracy for many years, without issues of social unrest, civil wars, or dictatorships.
This small country is often referred to as the bridge of all American cultures and is loved not only for its paradisiacal nature but also for its passionate and open-minded inhabitants. These people call themselves “Ticos” and follow the life-affirming motto “Pura Vida”. They take great pride in honoring their traditions and cultural wealth.
This positive hunger for success and innovation, this passionate and agile hands-on mentality, combined with a unique sense for trends and emerging brands. And, of course, a highly motivated team. That’s what the Sierra Madre brand has stood for since 1994. Or, as our tagline perfectly sums it up:
FOR MORE ENTHUSIASM.
Email: info@sierra-madre.de
Phone: (+49) 02331 / 3 77 56 – 0
Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Germany
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