Starting February 1, 2024, Sierra Madre GmbH will expand its portfolio with a unique gin: the exclusive Brockmans Premium Gin. This gin promises an unparalleled drinking experience and has established itself over the last 15 years as a pioneer in the New-Western-style gin segment.
Traditions Unite, Boldness Connects: A Look at Brockmans and Sierra Madre
From February 1, 2024, Brockmans Gin will be exclusively available through Sierra Madre’s distribution. This move not only enriches the offerings for connoisseurs and newcomers alike but also marks a bold alliance between two companies daring to break away from the norm. While traditions connect us, they can also lead to stagnation and the worst sin of all – boredom. Brockmans is unlike any other gin.
A gin rooted in the traditions of the past but with an unwavering focus on the endless possibilities of the future.
“The Properly Improper Gin”: Sierra Madre and Brockmans – A Bold Alliance
With the aim of creating a gin beyond traditional norms, Brockmans blends eleven carefully selected and unconventional botanicals into a unique product. Coriander seeds from Bulgaria, bittersweet orange peels from Valencia, and the distinct flavors of blackberries and blueberries give this premium gin a balanced yet bold character.
From the first sip, Brockmans unveils a flavor explosion. The intense flavors of blackberries and blueberries merge harmoniously with classic gin botanicals like juniper, coriander, and angelica root. The result is an incredibly smooth and fruity gin that retains the depth and complexity of a traditional gin.
Kerstin Friedel, Brand Manager at Sierra Madre, is excited about the addition to the portfolio: “Brockmans stands out from the crowd and offers incredible potential! Its versatility makes it a valuable addition for both connoisseurs and newcomers.”
A Touch of Innovation: Brockmans Agave Cut
The highlight of the partnership between Sierra Madre and Brockmans is the new product “Agave Cut.” Two different distillation methods come together to create a unique taste experience. The traditionally smooth Brockmans Gin is refined with the addition of Mexican agave spirit. This special combination of the gin’s botanicals and the green agave flavors, accented with a hint of pink grapefruit, provides an elegant finish. Brockmans Gin is perfect not only for a refreshingly different gin & tonic but also for cocktails and long drinks, where it reveals its excellent aroma.
“To be properly improper”: Sierra Madre and Brockmans, together on a bold path, far from conventions. As the saying goes: “Beauty loves a little chaos, darling.”
From February 1, 2024, Brockmans Gin will be available exclusively through Sierra Madre’s distribution. The gin can be purchased online, in retail stores, and in the hospitality industry.
