In the 19th century, St. Croix was known as “The Garden of the West Indies.” Its fertile climate and nutrient-rich soils made the island ideal for cultivating sugarcane. More than 200 distilleries processed the local molasses into what the world came to prize as St. Croix rum.
Albert Heinrich Riise settled on St. Thomas in 1838. There he developed not only medicines but also exceptional spirits—aromatic blends with depth and character. One of his most famous was Old St. Croix Rum, which he marketed internationally under that name.
Today, the name Old St. Croix returns—as a modern brand with historical foundations. The move from A.H. Riise to Old St. Croix is globally oriented yet firmly rooted in history. A name that’s easier to pronounce—but hard to forget.
This positive hunger for success and innovation, this passionate and agile hands-on mentality, combined with a unique sense for trends and emerging brands. And, of course, a highly motivated team. That’s what the Sierra Madre brand has stood for since 1994. Or, as our tagline perfectly sums it up:
FOR MORE ENTHUSIASM.
Email: info@sierra-madre.de
Phone: (+49) 02331 / 3 77 56 – 0
Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Germany
Please enjoy our premium spirits responsibly and in moderation.
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