Sometimes less is more: less effort, more enjoyment. No wonder ready-to-drink beverages are currently experiencing a surge in popularity. In an increasingly complex world, we seek simple solutions that still offer that special something extra. This is precisely where Remedy comes in: with the new Remedy Ready to Drink, the brand brings its unique flavor directly to the can, perfectly mixed and always at hand.
Can It. Sip It. Repeat. Under this motto, Sierra Madre GmbH is launching its first ready-to-drink cocktail in a can under its own brand, Remedy Rum. With a fresh taste, modern look, and easy enjoyment without compromise, Remedy Rum & Cola is sure to impress: open the can, enjoy the drink, and celebrate the moment, no matter where you are.
Why now? Because the world wants it!
Ready-to-drink products are the shooting stars of the beverage world. By 2027, the global market will grow by 12% and reach sales of US$40 billion. Why? Because people love uncomplicated enjoyment. 73% of consumers choose RTDs because they celebrate the taste, and nearly 63% love that they are so quick and easy to get. But how do people drink these ready-mixed cocktails? For almost 68%, it happens spontaneously, straight from the can. How convenient that Remedy Spiced Rum & Cola comes in a stylish slim can that is not only practical but also visually appealing.
The classic, now ready to enjoy
The basis for this canned long drink is the popular Remedy Spiced Rum: a distinctive blend of Caribbean rums, carefully selected from Trinidad & Tobago, Barbados, and the Dominican Republic. It is refined with spices such as orange peel, cinnamon, vanilla, and black pepper. In the new RTD format, the popular Remedy classic is combined with cola and a splash of lime, offering a special taste experience for those who seek the best enjoyment without compromising on quality.
For everyone who celebrates life
“Good drinks don’t need a reason – just the right moment,” explains Carina Schulz, Head of Brand Management at Sierra Madre. “With Remedy Ready to Drink, we bring real enjoyment to where life happens: without planning, without effort, but spontaneously, uncomplicated, and in the here and now. Remedy RTD stands for this attitude – for lightness and special moments that you can simply take with you.”
