Privacy Policy
The responsible entity within the meaning of data protection laws, particularly the EU General Data Protection Regulation (GDPR), is:
Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Represented by:
Guido Klaumann
Timo Fischer
Marcus da Costa
Your Data Subject Rights
You can exercise the following rights at any time by contacting our Data Protection Officer using the details provided below:
– Access to your data stored with us and its processing,
– Correction of inaccurate personal data,
– Deletion of your data stored with us,
– Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
– Objection to the processing of your data, and
– Data portability, provided you have consented to data processing or have entered into a contract with us.
If you have granted us consent, you can withdraw it at any time with effect for the future.
You may also lodge a complaint with the supervisory authority responsible for your jurisdiction. The appropriate supervisory authority is determined by your state of residence, your workplace, or the location of the alleged infringement. A list of supervisory authorities (non-public sector) with contact details is available at:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Purposes of Data Processing by the Data Controller and Third Parties
We process your personal data only for the purposes outlined in this privacy policy. No transfer of your personal data to third parties occurs unless:
– You have explicitly consented to such transfer,
– The processing is necessary for the execution of a contract with you,
– The processing is required to fulfill a legal obligation, or
– The processing is necessary to safeguard legitimate interests, and there is no reason to believe that you have an overriding interest in the non-disclosure of your data.
Data Retention and Deletion
We adhere to the principles of data avoidance and data minimization. Therefore, we store your personal data only for as long as is necessary to achieve the purposes mentioned here or as required by the diverse retention periods mandated by law. After the respective purpose ceases to apply or the retention periods expire, the corresponding data will be routinely blocked or deleted in accordance with legal requirements.
General Information Collected During Website Access
When you access our website, information of a general nature is automatically collected using cookies. This information (server log files) includes the type of web browser, the operating system used, the domain name of your internet service provider, and similar data. This information does not allow conclusions about your identity.
This data is technically required to correctly deliver website content requested by you and is mandatory when using the internet. Specifically, it is processed for the following purposes:
– Ensuring a trouble-free connection to the website,
– Ensuring smooth use of our website,
– Evaluating system security and stability, and
– Additional administrative purposes.
The processing of your personal data is based on our legitimate interest in achieving the purposes mentioned above. We do not use your data to draw conclusions about your identity. Recipients of the data are only the responsible entity and, if applicable, processors.
Anonymized information of this kind may be statistically evaluated by us to optimize our website and the underlying technology.
Cookies
Our website uses cookies—small text files stored on your hard drive by a website server. These cookies automatically provide specific data such as IP address, browser type, operating system, and internet connection information.
Cookies cannot run programs or deliver viruses to your computer. They help facilitate navigation and ensure the proper display of our website.
In no case will the collected data be shared with third parties or linked to personal data without your consent.
You can also access our website without cookies. Most browsers are configured to accept cookies by default. You can adjust your browser settings to disable cookies at any time. Refer to your browser’s help feature to learn how to modify these settings. Note that disabling cookies may limit the functionality of some parts of our website.
Contact Form
If you contact us via email or a contact form, you voluntarily provide consent for the purpose of communication. A valid email address is required to assign and respond to your inquiry. Additional information is optional. The data provided will be stored for the purpose of processing your inquiry and any follow-up questions. Once your inquiry is resolved, your personal data will be automatically deleted.
Newsletter Data
To receive the newsletter offered on our website, we require your email address and confirmation of your agreement to receive the newsletter. Additional data is optional and collected only on a voluntary basis. This data is used exclusively for delivering the requested information and is not shared with third parties.
Newsletter subscription data is processed based on your consent (Art. 6(1)(a) GDPR). You can withdraw your consent at any time, for example, via the “Unsubscribe” link in the newsletter. The lawfulness of data processing already performed remains unaffected by the withdrawal.
Your data related to the newsletter subscription will be stored until you unsubscribe. Data stored for other purposes (e.g., email addresses for a members’ area) remains unaffected.
Social Media Presence
We maintain publicly accessible profiles on social networks. Social networks like Facebook and Instagram can analyze your user behavior comprehensively when you visit their sites or websites with integrated social media content (e.g., Like buttons).
For more details about the handling of data on social media platforms, consult their respective privacy policies and terms of use.
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies that enable an analysis of your website use. Information generated by cookies is typically transmitted to and stored by Google on servers in the USA. However, IP anonymization is activated on this website, so your IP address will be truncated by Google within EU member states or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted and truncated in the USA.
To prevent Google Analytics tracking, you can install the browser add-on available at: Google Analytics Opt-Out.
Questions for the data protection officer
For further inquiries, please contact our Data Protection Officer:
Dirk Friedhoff
Business Protect
Landweg 5 A
58638 Iserlohn
Phone: 02371 – 8323204
Email: businessprotect@t-online.de
Terms of Use for Content and Media Data
Data Protection Principles
Sierra Madre GmbH maintains this and other websites to provide its employees, partner agencies, trading partners, and restaurateurs access to texts, images, logos, graphics, etc., related to our products. Downloading, reproducing, and using this data is carried out at your own responsibility. By downloading media data, you agree to be bound by the following terms of use:
A. No Guarantees
Sierra Madre GmbH assumes that the media data provided on this website is accurate and complete at the time of publication. We constantly review and update the provided media data. The media data does not constitute any assurances or guarantees, whether explicit or implied. In particular, they do not represent any implied commitments or guarantees regarding their accuracy, timeliness, quality, merchantability, suitability for specific purposes, or compliance with laws or intellectual property rights.
B. Rights
All rights to the media data made available on the website (including, but not limited to, texts, images, graphics, logos, layouts, designs) are owned by Sierra Madre GmbH or by cooperating companies commissioned by us or our licensors. Accordingly, you may not edit or otherwise modify the provided media data without our prior consent, nor publish or exploit such edits or modifications in any other way. The same applies to edits and other changes to downloaded and reproduced copies of the provided media data.
C. Use of Media Data
Downloading, printing, and distributing media data is permitted solely for the purpose of carrying out permissible sales and advertising measures for our products and for private, non-commercial purposes. Any use of the media data beyond this requires the prior consent of Sierra Madre GmbH.
If you download media data from the website, you agree to use it only within the framework mentioned here. This includes ensuring that your sales and advertising measures do not target individuals who have not yet reached the minimum legal age for consuming the advertised products.
D. Print Reproducibility
The media data provided on the website has, in part, been created for print reproducibility. Despite various optimizations, print quality can be influenced by printing variables (printing process, paper, color, etc.) over which we have no control. Therefore, we strongly recommend checking the provided materials before printing.
E. Disclaimer of Liability
Liability for costs or damages (whether direct or indirect, caused directly or otherwise) arising from the use of the provided media data requires intentional or grossly negligent conduct on our part or that of one of our legal representatives or vicarious agents. In such cases, our liability to merchants is limited to the typically foreseeable damage.
Liability for slight negligence exists only in the case of the violation of essential contractual obligations. In such cases, our liability is always limited to the typically foreseeable damage.
We accept no liability for any lack of print quality resulting from the influence of printing variables. Furthermore, Sierra Madre GmbH accepts no liability for the quality of printed products for which the provided media data has not been optimized. We also accept no liability for costs or damages incurred by third parties due to the use of the media data.
