Old St. Croix Legacy is more than just a bottle filled with golden liquid. It is a modern tribute to the iconic Old St. Croix blend, which first entered the market over 150 years ago. Now it returns – as part of the rebranding of A.H. Riise to Old St. Croix.
The name says it all: Legacy. This limited edition marks the beginning of a new chapter – while honoring the past. The velvety-smooth, complex spirit is crafted from carefully selected casks from renowned distilleries in the Caribbean and Central America. The result is a premium spirit drink – not classified as rum under EU regulations, but clearly in the tradition of the great West Indian blends. A product where craftsmanship and history intertwine – presented in a retro-inspired bottle reminiscent of Riise’s original “Old St. Croix Dark Rum.”
The Caribbean as the Garden of Eden of Rum
In the 19th century, St. Croix was known as “The Garden of the West Indies.” The island’s fertile climate and nutrient-rich soils made it ideal for sugarcane cultivation. Over 200 distilleries transformed the local molasses into what became globally recognized as St. Croix Rum.
Albert Heinrich Riise – The Pharmacist as a Pioneer
Albert Heinrich Riise settled on St. Thomas in 1838. There, he not only developed medicines but also crafted exceptional spirits – aromatic blends full of depth and character. One of his most famous creations was Old St. Croix Rum, which he marketed internationally under that name.
A Successful Brand Legacy is Reborn
Today, the name Old St. Croix returns – as a modern brand with historical roots. The transition from A.H. Riise to Old St. Croix is internationally oriented, yet firmly grounded in its heritage. A name that’s easier to pronounce – but hard to forget.
Old St. Croix Legacy – A Bottle with a Story
A modern homage to the original – as a premium spirit drink with depth and finesse. RRP: €44.99. Available in well-stocked specialist retailers.
