The best stories are written by life itself. Just like the story of Juan Paz from Panama, who is now known as John Traspers. Growing up as the son of a distillery master, he developed the same passion for rum as his father and began selling their rum to captains at the harbor by the great Panama Canal, listening to their stories and playing poker with them. Eager to write his own story, he hits the jackpot in a poker game: a passage to America. Upon reaching his destination, he begins sharing his love for rum with those who, like him, are thirsty for life and eager to write their own stories. They gather in the Traspers Compass Room, enjoying rum from Traspers’ homeland and playing cards. The only requirement to join: a truly great story! So, what’s your story?
Start it with a sip of Traspers Rum!
This positive hunger for success and innovation, this passionate and agile hands-on mentality, combined with a unique sense for trends and emerging brands. And, of course, a highly motivated team. That’s what the Sierra Madre brand has stood for since 1994. Or, as our tagline perfectly sums it up:
FOR MORE ENTHUSIASM.
Email: info@sierra-madre.de
Phone: (+49) 02331 / 3 77 56 – 0
Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Germany
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