With Stay Vodka, Sierra Madre is launching an eco-conscious vodka alternative. The new private label combines recycled materials, stylish design, and premium taste – all at a fair RRP of just €15.99. With this new product, Sierra Madre is making a strong statement for responsible consumption.
Setting New Standards in the Spirits Industry: Sierra Madre, the premium spirits distributor, is setting new benchmarks with its latest in-house brand: Stay Vodka. This affordable vodka alternative masterfully blends sustainability, design, and taste. Targeted at a young, quality-conscious audience that embraces sustainability not just as a trend but as a lifestyle, Stay Vodka delivers a premium experience for price-sensitive consumers. The brand strikes a contemporary chord – especially within the urban nightlife scene. “With Stay Vodka, we’re responding to the growing demand for sustainable products in the spirits market, without compromising on taste or design. Our goal was to create a product that convinces in every aspect – sustainability, aesthetics, price point, and flavor,” says Timo Fischer, CEO of Sierra Madre.
Where Sustainability Meets Style
A 100% recycled glass bottle, a label made from recycled paper, and a compostable natural cork closure make Stay Vodka a true pioneer in the spirits industry. Most of the production takes place in Germany, ensuring short transport routes and high environmental standards. The bottle itself is manufactured in Spain. The minimalist, stylish design with a brown label and dynamic logo ensures that Stay Vodka stands out behind any bar. And the best part? Once the vodka is gone, the bottle can be reused as a decorative item – a true statement piece for sustainable design.
A Taste That Lasts
Stay Vodka impresses with a clean aroma and a smooth, pleasant mouthfeel – perfect for shots or as the base for premium cocktails. Carefully crafted, it offers high-quality enjoyment at an accessible price of just €15.99. With Stay Vodka, Sierra Madre expands its vodka portfolio and reaffirms the importance of this category: over 100 million bottles of vodka are sold annually in Germany – more than any other spirit.
