Sierra Madre GmbH is launching Connor & Riley, its first own-brand liqueur with whisky. With a bold design, an extravagant personality and “fckng good Caramel”, the brand appeals to anyone looking for easy-going enjoyment.
For those who take fun seriously. Under this tagline, the Hagen-based spirits importer is launching its new proprietary brand. With Connor & Riley, Sierra Madre responds to the growing demand for approachable drinks that put fun first.
Easy Drinking: What Connor & Riley Tastes Like
Connor & Riley brings together flavours that need little introduction. “We wanted to create a product that is fun from the very first sip,” explains Leonie Gendries, the Brand Manager responsible for Connor & Riley at Sierra Madre. “Connor & Riley is about taking a bold leap into the unknown and trusting your instincts. The brand offers easy-going enjoyment for people who want to celebrate life without being held back by rules or conventions.”
In the glass, Connor & Riley delivers on its promise: the nose reveals a gentle vanilla sweetness, accompanied by caramel and nougat. On the palate, this sweetness unfolds into notes of vanilla, caramel, nougat, roasted nuts and vanilla custard. The whisky adds depth and a subtle, lightly smoky note in the background — never overpowering, but distinct enough to lend character. The result is a liqueur that starts smooth, stays rounded and finishes with confidence. At 31% ABV, Connor & Riley offers easy drinking with character, whether enjoyed neat, over ice or mixed.
Fresh Momentum for Retail and Hospitality
The new product taps into the spirit of the times. Liqueurs are enjoying strong momentum, with modern concepts in particular finding widespread appeal. The striking bright orange design, featuring the distinctive characters Connor & Riley on the label, makes the bottle an instant eye-catcher. Its caramel flavour profile appeals not only to traditional whisky drinkers but also opens up the category to a wider audience looking for something special yet easy to drink. A bold, humorous communications campaign celebrating everyday situations with a knowing wink supports the retail launch. Connor & Riley will be available from September 2026 in a 0.7-litre bottle at a recommended retail price of €14.99.
