Self image
- We are an owner-managed company with a very dynamic development
and we’re always looking to the future - We prefer to grow within flat hierarchy structures and thus reach our
goals faster - Our employees are our biggest asset; we owe our success to them and
they represent ours - We live life to the fullest and this is shown in our passion for our
customers, our products and our interaction with colleagues
Company culture
- Sales and marketing driven organization
- Experienced in launching and developing brands
- Broad network ensures knowledge of market demands
- Direct access to all sales channels
- Strong on- and off-trade penetration
- Target group marketing – on- and off-trade
- Independent, passionate, loyal
Brand Philosophy
- Focus on brand and brand-building
- Consistent communication of the brand-message
- Highly qualified and motivated staff
- Import brands of the highest quality
- Anticipation of market trends
- Long-term strategic decisions
- Win fans and not only customers
