Sierra Madre
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PRIVACY

Responsible authority according to the data protection laws, primarily the General Data Protection Regulation of the European Union (GDPR), is:

Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Represented by:
Guido Klaumann
Timo Fischer
Marcus da Costa

RIGHTS OF THE PERSONS AFFECTED

By making use of our data protection officer’s contact details, you can exercise the following rights at any given time:

– Demand information about any personal data that we have stored about you and/or personal data that we are processing,
– Request the correction of inaccurate or incomplete personal data,
– Deletion of your personal data stored by us,
– Restriction on data processing if at any given time our legal obligations make it temporarily impossible for us to delete your personal data yet,
– Objection of the processing of your personal data through us, and
– Data portability and the right of transferring your personal data, in the event that you have agreed to its processing or have entered into a contract with us.

In the event that you have given us permission to store or process your personal data, you have the right to revoke this permission at any given time in the future.

You have the right to turn to any competent regulatory authority to file a complaint at any given time. The competent regulatory authority will conform to the federal state of your permanent residence, your workplace or the suspected infringement. You can find a list of all relevant regulatory authorities (for private parties) and their addresses here:

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

PURPOSES OF DATA PROCESSING BY THE RESPONSIBLE PARTY AND BY THIRD PARTIES

We process your personal data exclusively for the purposes stated in this privacy policy. We do not transfer your personal data to third parties, unless their transfer is for one of the purposes named in this privacy policy. Such a transfer of your personal data to third parties will only occur if:

– You have expressly given us permission to do so,
– Such processing is necessary for entering into a contract with you,
– Such processing is necessary to comply with a legal obligation,

Or if such processing is necessary for safeguarding justified interests and if there is no reason to believe that you have an overriding and legitimate private interest warranting protection relating to the disclosure of your personal data to third parties.

DELETING OR BLOCKING OF DATA

We adhere to the principles of data avoidance and data economy. Therefore, we store your personal data only for such time as it is needed to fulfil the purposes named herein or as it is stipulated by the various applicable storage periods provided by the legislator. After the end of each such purpose or each such period, the respective data will be blocked or deleted routinely and in according with the legal regulations.

OBTAINING GENERAL INFORMATION DURING VISITS OF OUR WEBSITE

When you visit and access our website, general information with automatically be obtained by cookies. This information (server log files) pertains to matters such as the kind of web browser, the operating system being used, the domain name of your Internet service provider, and similar information. None of the collected information allows us in any way to identify you or to draw any conclusions to your person.

This kind of information is technically necessary to customize and correctly display website content delivered to you, and is required for the use of the Internet. Data collected by such cookies will primarily be processed for the following purposes:

– To ensure that a proper connection to the website can be set up,
– To ensure that our website can be used smoothly,
– To evaluate system security and stability, as well as
– For various other administrative purposes.

We will process your personal data in accordance with our vested interests in the previously named purposes of data collection. We will not use your personal data to identify you or to draw any conclusions to your person. Any receivers of your transferred personal data are either the persons or institutions responsible for controlling and handling the data or, if applicable, authorized data processors.

We reserve the right to evaluate such collected anonymous data statistically in order to optimize our web presence and/or the technology behind it.

COOKIES

Like many other websites, we use so-called “cookies”. Cookies are small text files that are sent from a web server to your computer and stored on your hard disk. They automatically provide us with certain information such as, for example, your IP address, the browser you use, your operating system, and your connection to the Internet.

Cookies cannot be used to start programs or to infect your computer with a virus. Information obtained through cookies enable us to facilitate navigation for you and to ensure that our websites are displayed correctly.

On no account will we transfer such information collected by us to third parties or establish a connection of such information with your personal data unless we have explicitly received permission from you to do so.

Of course, it is theoretically possible for you to visit and view our website without cookies. Most internet browsers are configured in a way to automatically accept cookies. Generally, you have the possibility to deactivate the automatic acceptance of cookies in the settings or your browser. Please read the instructions in your browser’s help section to find out how to change such settings. Please also keep in mind that some functions on our website may not work correctly if you deactivate cookies.

CONTACT FORM

In case of any questions, please feel free to contact us via email or via this form. In doing so, you voluntarily give us permission to use – for this purpose of getting in touch only – whatever personal data you submit. It is necessary for you to provide us with a valid email address, which will be used to assign your query and then reply to it. Providing us with any additional personal (contact) data is optional. All information provided by you will be stored in order to process your query and eventual follow-up queries. After solving the relevant issue and closing the support ticket, all of your personal data that was collected will automatically be deleted.

NEWSLETTER DATA

If you wish to receive the newsletter advertised on our website, we need your email address as well as information which will allow us to verify that you are the owner of said email address and that you have given your consent to receive the newsletter. Additional data will not be obtained or only obtained if offered on a voluntary basis. All this data shall be used exclusively for the purpose of sending out the information you have requested, and it shall not be transferred to third parties.

We process the data you have entered into the newsletter subscription form exclusively on the basis of your consent (Article 6 Paragraph 1 a GDPR). At any given time, you may revoke your consent for saving the data, your email address, as well as their utilization to send out the newsletter, for example, by clicking on the “unsubscribe” link in a newsletter. The legitimacy of data processing activities already undertaken remains untouched by such a revoking of consent.

Data that has been provided by you for the purpose of receiving our newsletter will be saved by us until such time as you unsubscribe from the newsletter, and it will be deleted after the unsubscription has been completed. Data of yours which has been saved by us for other purposes (such as, for example, your email address as access to the members only area) shall remain untouched by this.

SOCIAL MEDIA ACCOUNTS

We maintain publicly accessible accounts on social media platforms. Social media networks such as Facebook, Instagram, etc. are usually able to analyze your user behavior comprehensively if you visit their websites or a website with integrated social media content (e.g. like buttons or advertising banners). By visiting our social media accounts, numerous processing activities relevant to data protection may be triggered. As follows:

If you are logged in to your social media account and visit our social media presence, the provider of such social media platforms is able to assign the visit to your user account. Furthermore, it is under certain circumstances possible that your personal data can be collected even in the event that you are not logged in or that you do not have a user account registered with the relevant social media platform. Such a collecting of data might, for example, be achieved via cookies that are saved on your device or by being derived from your IP address.

By processing such collected data, the providers of the social media platforms are able to create user profiles which store your preferences and interests. In doing so, they are able to show you interest-related advertising on or off the relevant social media presence. If you have registered a user account with the relevant social media network, such interest-related advertising can be displayed on all devices on which you were or are logged in.

Please note furthermore that we are unable to comprehend all data processing carried out on such social media platforms. Depending on the provider, there might be further processing of your data by those providers of social media platforms. Details can be obtained by reading the respective terms of use and privacy policies of those social media platforms.

PRIZE DRAWS, GIVEAWAYS, AND CONTESTS

We process personal data of persons taking part in prize draws, giveaways and contests exclusively in accordance with the relevant data policies, insofar as their processing is a contractual necessity for providing, hosting and carrying out such events, the contestant has consented in the processing, or such processing serves our vested interest (such as, for example, for the purpose of making the event secure or protecting our interests from abuse through possible collection of IP addresses while submitting entries into the prize draw, giveaway or contest).

In the event that posts of the participants are made public as part of the contests (such as, for example, as part of a voting process or a presentation of the winning entries or the winners or news on the contest), we would like to point out the possibility that the participants’ names might also be made public. All participants reserve the right to dispute this at any given time.

If the prize draw, giveaway or contest is organized within an online platform or a social media network (such as, for example, Facebook or Instagram, hereinafter referred to as “online platform”), additional terms of use and privacy policies of these online platforms apply. In such events, we shall notify the participants that we are responsible for any participant’s data provided as part of the contest and that any pertaining questions are to be directed at us.

The participants’ data shall be deleted as soon as the prize draw, giveaway or contest has ended and the data is not needed anymore in order to inform the winners or to handle expected queries regarding the contest. In principle, the participants’ data shall be deleted at the latest 6 months after the end of the contest. It may be stored for longer in order to, for example, reply to pertaining questions or comply with the winning obligations; in this event, the information retaining period depends on the kind of win and extends to, for example, up to three years for objects or services in oder to, among other things, deal with warranty claims. Furthermore, the participants’ data may be stored for longer in oder to, for example, provide news updates on the contest in online and offline media channels.

USE OF GOOGLE ANALYTICS

We process personal data of persons taking part in prize draws, giveaways and contests exclusively in accordance with the relevant data policies, insofar as their processing is a contractual necessity for providing, hosting and carrying out such events, the contestant has consented in the processing, or such processing serves our vested interest (such as, for example, for the purpose of making the event secure or protecting our interests from abuse through possible collection of IP addresses while submitting entries into the prize draw, giveaway or contest).

In the event that posts of the participants are made public as part of the contests (such as, for example, as part of a voting process or a presentation of the winning entries or the winners or news on the contest), we would like to point out the possibility that the participants’ names might also be made public. All participants reserve the right to dispute this at any given time.

If the prize draw, giveaway or contest is organized within an online platform or a social media network (such as, for example, Facebook or Instagram, hereinafter referred to as “online platform”), additional terms of use and privacy policies of these online platforms apply. In such events, we shall notify the participants that we are responsible for any participant’s data provided as part of the contest and that any pertaining questions are to be directed at us.

The participants’ data shall be deleted as soon as the prize draw, giveaway or contest has ended and the data is not needed anymore in order to inform the winners or to handle expected queries regarding the contest. In principle, the participants’ data shall be deleted at the latest 6 months after the end of the contest. It may be stored for longer in order to, for example, reply to pertaining questions or comply with the winning obligations; in this event, the information retaining period depends on the kind of win and extends to, for example, up to three years for objects or services in oder to, among other things, deal with warranty claims. Furthermore, the participants’ data may be stored for longer in oder to, for example, provide news updates on the contest in online and offline media channels.

USE OF SCRIPT LIBRARIS (GOOGLE WEBFONTS)

In order to display our content correctly and in a graphically appealing way, our website uses script libraries and font libraries such as, for example, Google Webfonts (https://www.google.com/webfonts/). Google Webfonts is transferred to your browser cache in order to prevent multiple loading. In the event that your browser does not support Google Webfonts or prevents its access, our content will be displayed in a standard font.

Accessing script libraries and font libraries will automatically establish a connection to the library provider. This might theoretically enable the library provider to collect library-relevant data – however, it is currently unclear if and for what purpose this occurs.

Google’s privacy policy regarding such libraries can be found here: https://www.google.com/policies/privacy/

USE OF GOOGLE MAPS

This website uses Google Maps API in order to visualize and display geographic information. The usage of Google Maps is connected to Google collecting, processing and using information about the usage of the map function by the visitors of the website. Further information on Google’s processing of such data can be obtained by reading the relevant privacy policy provided by Google. Their data protection centre should also allow you to change your personal privacy settings.

For more detailed instructions on how to manage the use of your personal data by Google-provided services and products can be found here.

Facebook Pixel

On our website, we use the Facebook Pixel provided by Facebook. Accordingly, we have implemented the respective code on our website. This Facebook Pixel consists of a segment of JavaScript code that loads a collection of functions with which Facebook can follow up on your user actions insofar as you have encountered any Facebook advertising on our website. If, for example, you buy a product on our website, it will activate the Facebook Pixel and save your action on our website in one or more than one cookie. These cookies enable Facebook to compare your user data (such as IP address, user ID) with the data provided on your Facebook account. Facebook will then delete this data. Such collected data is anonymous and not visible to us, and it is only usable within the frame of placing advertisements. If you are a logged in Facebook user, visiting our website will automatically be assigned to your Facebook account.

We want to display our services and/or products only to those who are really interested in them. The Facebook Pixel helps us to better tailor our advertising measures to your interests and needs. This way, Facebook users (who have allowed personalized ads) get to see advertisements that are relevant to them. Furthermore, Facebook uses the collected data for its own analyses and ads.

If you are registered with Facebook angemeldet sind, you can personally change the settings for personalized advertisements here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen To learn more about Facebook’s privacy policy, we recommend clicking on this link to read up on their data protection regulations: https://www.facebook.com/policy.php.

EMBEDDED YOUTUBE VIDEOS

We embed YouTube videos on some of our websites. These plug-ins are provided by the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a site with a YouTube plug-in, a connection is being made to the YouTube servers, during which YouTube is notified which sites you are visiting. If you are logged in to your YouTube account, YouTube is able to assign your surfing behaviour to your user profile. You can prevent this by logging out of your YouTube account prior to accessing the website.

If you start watching a YouTube video, the provider will use cookies in order to collect information on your user behaviour.

If you have deactivated the storing of cookies by Google Ads, then you won’t have to deal with any such cookies while watching YouTube videos. However, YouTube also stores non-personal usage data in other types of cookies. If you would like to prevent this, you have to block the storing of cookies in your browser.

More information on YouTube’s privacy policy can be found in the provider’s data protection regulations here: https://www.google.de/intl/de/policies/privacy/

CHANGES TO OUR PRIVACY POLICY

We reserve the right to adjust this privacy policy in order to meet all and any currently valid legal requirements or in order to implement changes to our services in our data protection regulations, for example as part of the introduction of new services. This new privacy policy will then apply to your next visit.

QUESTIONS FOR THE DATA PROTECTION OFFICER

In the event of questions regarding our privacy policy, please send us an email or directly get in touch with the person responsible for data protection in our organization:

Dirk Friedhoff
Business Protect
Landweg 5 A
D-58638 Iserlohn
Phone: 02371 – 8323204
Email : businessprotect@t-online.de

General principles of data protection

Sierra Madre GmbH maintains this and other websites in order to provide its employees, partner agencies, trading partners and gastronomers with the opportunity of obtaining texts, pictures, logos, graphics, etc. pertaining to our products. Downloading, reproducing and using this data is each person’s own responsibility. By downloading media files, you agree to being bound by the following terms of use:

A. No guarantees
Sierra Madre GmbH understands that the media files provided on this website are accurate and complete at the time of making them publicly available. We shall constantly check these media files and keep them up to date. The media files provided here do not in any form serve as a guarantee or warranty. They especially do not serve in any form as implied guarantees or warranties with regards to their accuracy, up-to-dateness, condition, merchantability, suitability for a specific purpose or non-infringement of law and patents.

B. Rights
All rights to the media files provided on the website (especially but not limited to, texts, pictures, graphics, logos, layouts, design) lie with Sierra Madre GmbH or if applicable with companies cooperating with us, commissioned by us, or our licensors. Accordingly, you are not allowed to edit or in any other way alter such provided media files or publish such edits or changes or utilize them in any other way. The same applies to editing or in any other way altering provided media files that have been downloaded or replicated.

C. Use of media files
Downloading, printing and processing the media files provided by us is permitted only for the purpose of implementing permissible sales or marketing campaigns for our products and for private, non-commercial purposes. Any use of the media files over and above these purposes necessitates prior approval by Sierra Madre GmbH.

By downloading media files from the website, you are obliged to use them only for the purposes mentioned herein. This especially includes ensuring that the sales and marketing campaigns undertaken by you do not target persons that have not attained the minimum legal age for the consumption of the advertised products.

D. Disclaimer
Some of the media files provided on the website are suitable for being reproduced in print. However, the printing quality can, in spite of ensuring its optimization, be influenced by technical variables (such as, for example, printing method, paper, ink, etc.) which we cannot control. Therefore, we definitely recommend checking the provided material for its printability before printing it.

E. Haftungsausschluss
Liability for costs or damages (actual or potential, directly or indirectly caused in any way) arising out of the use of the provided media files necessitates willful intent or gross negligence on our part or on the part of one of our legal representatives or auxiliary persons. In that event, our liability towards merchants is typically limited to foreseeable damage.

Liability for slight negligence only applies in the case of a breech of essential contractual obligations. In that event, our liability is always limited to typical foreseeable damages.

We shall assume no liability for possible lack of printing quality that can be traced back to the influence of technical variables while printing. Furthermore, Sierra Madre GmbH shall not be liable for the quality of print-outs for which the media files provided by us were not optimized prior to printing. And we shall furthermore not be liable for any costs or damages to third parties that arise out of the use of the provided media files.

This privacy policy statement was created with the help of the privacy policy generator provided by activeMind AG.t.

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