Sierra Madre
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About us

here it gets
interesting
Self image
  • We are an owner-managed company with a very dynamic development
    and we’re always looking to the future
  • We prefer to grow within flat hierarchy structures and thus reach our
    goals faster
  • Our employees are our biggest asset; we owe our success to them and
    they represent ours
  • We live life to the fullest and this is shown in our passion for our
    customers, our products and our interaction with colleagues
Company culture
  • Sales and marketing driven organization
  • Experienced in launching and developing brands
  • Broad network ensures knowledge of market demands
  • Direct access to all sales channels
  • Strong on- and off-trade penetration
  • Target group marketing – on- and off-trade
  • Independent, passionate, loyal
Brand Philosophy
  • Focus on brand and brand-building
  • Consistent communication of the brand-message
  • Highly qualified and motivated staff
  • Import brands of the highest quality
  • Anticipation of market trends
  • Long-term strategic decisions
  • Win fans and not only customers
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